This is a challenging time for the world due to the outbreak of COVID-19, especially for artists that rely on income from shows, galleries and in-person events that have been cancelled. We sympathize with those that have lost income or faced other difficulties due to the recent changes in our world.
We wanted to put together a list of 5 tips that can help our members gain more exposure and increase their chances of art sales. People are spending more time online than ever before, so it’s time to enhance your ArtWanted portfolio to capture those eyeballs.
Your keywords also help your images get discovered on Google and other search engines, by people not even on ArtWanted. When adding keywords, you should use a dozen or so words that describe the subject, style and medium used in your artwork. 32% of the artwork on ArtWanted has no keywords, so don’t let that be your artwork.
Also, you should not upload more than 3 images in a single day, because only the first three images you upload will show up on the daily uploads page (a very popular area of ArtWanted).
No one will purchase your art if the only sales description they have is the title or subject of the art. Buyers want to know the exact size of what they are buying, if it’s an original or reproduction, is it physical art or a digital download, the medium used to create the art and what type of material it was created/printed on. The better your description, the higher chance you have of making a sale. We suggest you review how you are describing your art to a potential buyer and make changes to enhance your description.
However, these popular social media websites can’t give you everything that a personal online portfolio can give you. Because of this, you need to use BOTH social media and your portfolio with ArtWanted to cross promote each other.
Post your artwork to ArtWanted first, then use the quick share buttons to re-post your art to social media with a link back to the ArtWanted image. This allows interested fans/buyers on social media to link to your ArtWanted page where they can read more about the art, see more of your portfolio, view purchase options and much more. Also, add your social media sites to your ArtWanted settings to link the two platforms together.
We hope you can apply these five tips to your ArtWanted portfolio to increase your artwork exposure and sales. We will all get through this crazy time and things will return to normal soon. Let us know in the comments if you like these tips and would like to see more.