I didn't know some of this.........The strawberry is an accessory fruit; that is, the fleshy part is derived not from the ovaries (which are the "seeds", actually achenes) but from the peg at the bottom of the hypanthium that held the ovaries. So from a technical standpoint, the seeds are the actual fruits of the plant, and the flesh of the strawberry is a vegetable. It is greenish-white as it develops and in most species turns red when ripe.