An actual CLIENT who needs an illustration ( in any media) for a real life project. In other words, make it real.
For example: New Contemporary Musician needs logo and promotional icon for their CD cover. Their concept is "Burning Man". The party in the desert with 30,000 artists and people showing up for a week of celebration. 300 dpi image @ 15x15". Budget $1,500- $3,000.. One time World Wide Reproduction Rights. All other rights reserved by Artist.
Since this is an actual client assignment, there would be a financial reward to the artist(s) that compete and complete the finest illustration to successfully sell the client's product to a world wide audience. Not just "credit to the Artist" but actually financial gain to pay the rent, utilities, child support.
In fact, why not have a special section of your online gallery that posts actual work for the Artists. Real life potential to make art that sells to the general public. Call it ART JOBS. Categories for specific Clients, specific geographic regions, specific mediums.
There a number of very successful websites that do this already, you can keep it in house here at Artwanted.
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