I have for a long time been fascinated by different phenomenas in society and how they affect us in long terms. How the suddenly from nowhere can bloom up and kind of sneak up in the society without any kind of reflection. How the line is crossed, eased up and our attitude to these changes seems slowly to change. The art project Brandism reflect my interest for a phenomena just like that, the expanding border country between art and advertisement and the insecurity that inflicts on the beholder when this person cant interpret images from a given horizon of understanding.