Our Core Purpose To markedly enhance the moral and spiritual fabric of our society through creative media Most major media companies today name shareholder value or profitability as their top priority. At Pro Active Animation Studios, our priorities are: people first, products second, profits third. Profiting is like breathing. As humans, we must breathe to live, but we do not live to breathe. As a company, Pro Active Animation Studios must profit to exist, but we will not exist merely to profit. Achieving our goal of building a top four family media brand takes a tremendous amount of capital, but we will never sacrifice the needs of kids or of our employees simply to increase our wealth. The world is full of media companies that are out to make a buck. The world desperately needs a media company that is out to make a difference.