Hratch Israelian was born in Armenia, in 1956. he pioneered this painting technique in1972. From 1980 Hratch lives and works in Los Angeles county.
Introducing a painting technique invented 44 years ago but it`s new to the art world. How to paint is just as important as what to paint, since painting is an extremely limited medium of expression. It does not narrate as well as other art forms. Also, it’s pretentious to leave it void of any content and claim that is necessary art of our time. What is the essence of painting these days? And, how does one deal with it? The big question ‘what to say?’ has less creative room than the question ‘how to say?’ since the massage changes depending how it’s delivered. And how does one deliver a massage with the bits of paint which competes with magical technologies of our time? Here is how… Let us invite the tree of the most sophisticated practitioners of digital painting who master the best and the latest software and also the three of the most successful artists in the world. Let them unite their forces together. They also can bring hundreds of assistants along with their state of the art equipment to compete with you. And you only have 30 minutes to become an expert in this painting technique. After those 30 minutes, I guarantee you that in this showdown they cannot possibly win. You will show up with no tools in your hand, while they carry their heavy equipment. Even in your pockets, there will be nothing. But you will be armed and dangerous, having only paint and paper to create your first masterpiece. You will beat them in speed, size, quality and cost.
“What is Modern Art?” A question that puzzles many of us. Modern Art came out of Modernity, and Modernity came out of technological transformations, which stands on the balance of four pillars: production speed, quality, cost, and size. Can we create the modern brush for modern painting? A brush that has the essence of Modernism? Yes, we can. You are looking at it.
